By supporting 2G, 3G and 4G technologies, RACO Wireless addresses a critical need for a cost-effective service option in M2M communications.
Based on its recent analysis of the M2M Communications market, Frost & Sullivan recognizes RACO Wireless with the Frost & Sullivan 2013 North American Award for New Product Innovation. RACO has stayed on top of the leaderboard in M2M communications due to its comprehensive product portfolio, strong focus on new product development, and exceptional speed of execution. With the addition of Sprint, Rogers Communications, and Telefonica to its list of support carriers, RACO Wireless has expanded the number of services available to customers and partners through its Web-based Omega Management Suite™.
The Omega Management Suite™ allows the company to quickly get M2M companies with new business models on board. Developers can also integrate Omega Management Suite features into their own applications by utilizing Omega Ricochet™, a comprehensive set of development API’s.
The RACO Wireless/Sprint relationship provides long-term support for 2G-2.5G on the CDMA network in North America, while the RACO Wireless-Rogers Communications agreement will enable RACO Wireless to support international customers with custom solutions and offers that are unique to the Canadian market. The company’s North American customers can now choose among GSM, CDMA, and LTE technologies, as it had already been collaborating with a GSM carrier, T-Mobile USA.
Frost & Sullivan Principal Analyst Vikrant Gandhi, said:
“Their relationships with Sprint, Rogers Communications, and Telefonica are unique, and allow it to continue providing the simplified value that it is known for.”
“Additionally, RACO Wireless commits to high service-level agreements in all its M2M deployments.”
“We are proud to accept this award as further validation of our place as the clear leader in M2M communications,” said RACO Wireless President John Horn . “Our team is continually innovating and keeping our tools on the cutting edge of the market and will continue to do so as we keep developing ways to make M2M easier for our customers.”
RACO Wireless stands apart for its commitment to supporting 2G-2.5G networks for M2M deployments in North America. Its support lets customers deploy lower-priced M2M modules and modems for their data connectivity requirements. RACO Wireless does not have a dedicated rate card that compels customers to select from a limited set of pricing models. Instead, it customizes its solutions and services to clients’ unique business models.
Additionally, RACO Wireless has a dedicated support staff to provide 24/7 technical support through the Web, phone, and e-mail. These myriad factors and an effective marketing strategy have enabled the company to outstrip the industry’s growth rates.
“RACO Wireless has also entered the rugged enterprise mobile devices market, which represents a significant opportunity for the company,” noted Gandhi. “It is no coincidence that customer feedback indicates a high level of satisfaction with the company’s quality of service and product customization capabilities.”
Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI it offers customers, which, in turn, increases customer acquisition and overall market penetration potential.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
