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104 Million Cellular M2M Modules to Ship in 2013, according to Strategy Analytics

104 Million Cellular M2M Modules to Ship in 2013, according to Strategy Analytics

Smart Metering to lead the way, steady growth for Telematics

A new Strategy Analytics M2M Strategies report “M2M Devices Annual Sales by Air Interface, Region by Industry Vertical” predicts cellular M2M module shipments will grow from 76 million in 2012 to 104 million in 2013.

Legislation such as the European Energy Efficiency Directive and eCall will drive increasing use of M2M in areas such as smart metering and passenger vehicle crash protection. These changes in regulation will have a dramatic effect on the M2M market that will ultimately see the number of modules in operation shift from millions to billions by 2020.

Andrew Brown, Director of M2M research at Strategy Analytics and author of the study said:

“Annual module shipments tend to show relatively modest growth annually, given that the lifecycle of many M2M devices are far in excess of 5 years and that many trials to deployments happen in phases.”

Once an M2M module is deployed, it will remain in place for many years, which supports the growing emphasis on module software to link existing modules to connectivity (CDPs) and service platforms (SDPs),” he added.

Smart Grid projects are ramping in many regions, from the US and China to Europe, providing a major impetus to M2M growth,” said David Kerr, Vice President of the Global Wireless Practice at Strategy Analytics.
Delays to eCall and continued debate around whether service delivery should happen via embedded modules or smartphones in the vehicle will limit growth for Telematics in the immediate term but not affect a good prognosis for growth in the longer term.

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com



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